creativeas logo
  • Sainsbury's Time Machine*

    A major campaign for Sainsbury’s non-food recruitment, covering Head Office and all Support Centres. After various concepts I came up with the idea of having a time machine, a simple concept but this fitted perfectly for the brief, the fact that they design and develop products for sale years in advance - the concept just worked - so we got to work!

  • Concepts and Development

    After the intial ideas were presented to the client, and after the 'look' of the time machine was scamped, we commissioned a 3D artist to build the time machine, then we were ready for the next step, the photography.

  • Photoshoot

    The photoshoot was in two locations - Sainsbury's Head office in London and Store Support Centre in Coventry, we used a great photographer - Johnny Carr and hired several models and a make-up artist, a great couple of days of hard work but also a lot of fun.

  • Final Product

    Johnny did a great job with the photography and retouching and the 3D artist did a fantastic job with the time machine, all that was needed was the final design layout and artwork producing. The result was a great set of posters, adverts, exhibitions and online movie, web banners, emails etc. Needless to say we were all pleased with the results.

  • wagamama brand identity*

    We had the opportunity to pitch for wagamama a funky and modern chain of restaurants so we could not wait to get started.

  • Concepts and Development

    We took several approaches to this pitch as illustrated below, but the one we opted for to present to the client we thought it was a winner, and it was!

  • Photoshoot

    We won the pitch! And they loved the work so much they decided to run with one of the ideas. So we held a in-house competition for any budding models who work for wagamama, the results amazed us, we picked out the best and the results are below.

  • Final Product

    As you can see the end products look fantastic - we loved them, the client loved them and we won a RAD award for Best Employer Brand in 2014.

Copyright © 2015 • CREATIVE AS

*Work examples are whilst employed by Jupiter Advertising