A major campaign for Sainsbury’s non-food recruitment, covering Head Office and all Support Centres. After various concepts I came up with the idea of having a time machine, a simple concept but this fitted perfectly for the brief, the fact that they design and develop products for sale years in advance - the concept just worked - so we got to work!
After the intial ideas were presented to the client, and after the 'look' of the time machine was scamped, we commissioned a 3D artist to build the time machine, then we were ready for the next step, the photography.
The photoshoot was in two locations - Sainsbury's Head office in London and Store Support Centre in Coventry, we used a great photographer - Johnny Carr and hired several models and a make-up artist, a great couple of days of hard work but also a lot of fun.
Johnny did a great job with the photography and retouching and the 3D artist did a fantastic job with the time machine, all that was needed was the final design layout and artwork producing. The result was a great set of posters, adverts, exhibitions and online movie, web banners, emails etc. Needless to say we were all pleased with the results.
We had the opportunity to pitch for wagamama a funky and modern chain of restaurants so we could not wait to get started.
We took several approaches to this pitch as illustrated below, but the one we opted for to present to the client we thought it was a winner, and it was!
We won the pitch! And they loved the work so much they decided to run with one of the ideas. So we held a in-house competition for any budding models who work for wagamama, the results amazed us, we picked out the best and the results are below.
As you can see the end products look fantastic - we loved them, the client loved them and we won a RAD award for Best Employer Brand in 2014.
Sainsbury’s needed a new campaign for their graduate scheme for 2013/14. Many retail companies stuggle to get the best graduates in the UK to work in retail, so we had to find a way to answer this difficult brief.
Sainsbury’s always want to recruit the best graduates in the UK, so how do you to attract them? We wanted graduates to see Sainsbury's in a different light. So we came up with a concept that did just that!
We used one of the best light artists in the country Michael Bosanko and hired Holborn Studios in London. In one room we shot video of each graduate for online profiles and I Art Directed the shoot with Michael, what a day, hard work but very exciting.
The results were amazing but needed a great deal of retouching by myself to get the feel we wanted - the result, a great looking campaign that the client loved.